Qualitative data sources

Find qualitative data from written records to understand opinions and experiences in your community.

About qualitative data sources

Qualitative data is a type of data which cannot be represented solely by numbers. It measures information which can be divided into groups. Qualitative data aims to capture people’s opinions, feelings and experiences. For example, qualitative data may include:

  • written records
  • observations
  • surveys
  • interviews
  • photographs
  • videos
  • diaries. 

It’s different from quantitative data which uses numbers to represent information. The ABS website explains that qualitative and quantitative data(Opens in a new tab/window) are different, yet complementary. They should both be used to capture a full story. Quantitative data can help you understand ‘what’ is happening in a community. Qualitative data can help reveal ‘why’ this might be happening.

Qualitative data reveals the lived experiences of individuals. This can help explain why people behave the way they do. You can use this information to help you understand quantitative information. Understanding why things might be happening is important when making evidence-based policy decisions. Learn more about understanding community-level data.

Available qualitative data sources

Below is a list of some qualitative Australian Government data sources which may be helpful. This is not a full list of available sources but it’s a starting point for further research.

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DSS3353 | Permalink: www.dss.gov.au/node/3353