Technology-Facilitated Coercive Control Awareness Raising Campaign

In 2024, the eSafety Commissioner (eSafety) commissioned research to better understand the extent Australian adults (aged 18 years and over) agreed with specific behaviours and expectations that could be red flags for tech-based coercive control in intimate relationships. This research was published in May 2025. For more information see eSafety Commissioner - Tech-based coercive control 

Several communication campaigns were informed by the report's insights. This included a national media push during 16 Days of Activism Against Gender-based violence in November 2024 using population-level data from the research, and another national media push in May 2025 on young people and the concerning normalisation of tracking. eSafety also created a guide for parents and carers to help them recognise this type of abuse, with tips on how to talk about it with their children and young people. For more information see eSafety Commissioner - When 'love' becomes control  

eSafety launched a paid advertising campaign from 27 June 2025 - 17 July 2025 targeting 18-24-year-olds to raise awareness of subtle, text-based aggressions that can be signs of coercive control in relationships. This directed users to a new youth page on love bombing, including where to get help and how to talk about it with friends. For more information see eSafety Commissioner - When is 'love-bombing' coercive control?