Primary prevention-focused community education campaign

The 'Only 100% is consent' campaign ran in Queensland from August to December 2024. Tailored campaign assets were developed for First Nations people, youth, LGBTIQ+ and the general population. Paid media included digital streaming, social media, search engine advertising, and dating apps, and was supported in market by a landing page which is available at www.qld.gov.au/consent. The activity was positioned to increase community awareness of changes to the law that moved Queensland to using an affirmative model of consent.