Activity details
$42.9 million to develop and implement a national consent campaign.
This activity is part of a broader activity to support people of all ages to develop safe and healthy relationships, shift community attitudes, and challenge the condoning of all forms of violence through awareness raising and educational initiatives.
Implementation progress update
The Consent Can't Wait campaign (the consent campaign) Phase 1 was launched on 26 May 2024, and ran until the end of May 2025. The messaging focused on encouraging adult influencers to have conversations about consent with their peers to improve their understanding of how to talk to young people about consent. The consent campaign ran across multiple media channels including television, digital video, cinema, digital social media, out-of-home and outdoor advertising and via collaborative advertising partnerships. It was supported by public relations activities, including for culturally and linguistically diverse and First Nations audiences. For more information see Consent Can't Wait.
The second phase of the campaign is under development.
More information
- Learn about the National Plan to End Violence against women and children 2022-2032.
- Read the First Action Plan 2023-2027.
- Browse the First Action Plan 2023-2027 Activities Addendum update.