Activity details
The eSafety Commissioner (eSafety) General Awareness Initiative raises awareness of the Online Safety Act 2021. This protects Australians from severe online abuse, including sharing explicit images without consent, illegal and violent content, and severe harassment and threats.
This activity is part of a broader activity to implement government-led recommendations in the Set the Standard: Report on the Independent Review into Commonwealth Parliamentary Workplaces (2021).
Implementation progress update
The campaign was launched on 23 October 2023 and ran for 6 weeks to 3 December 2023. It ran on video, display and social media (Meta platforms) with the aim of reaching:
- young adults 18 - 24
- adults 25 – 50
- parents and carers (adults with children under 18).
The campaign helped eSafety reach 3 million unique individuals and exceeded all targets, generating 15 million impressions, 2.2 million video views and 24,262 clicks to the eSafety website.
More information
- Learn about the National Plan to End Violence against women and children 2022-2032.
- Read the First Action Plan 2023-2027.
- Browse the First Action Plan 2023-2027 Activities Addendum update.