National campaign to reduce violence against women and their children

Violence against women

On average, one woman is killed every week in Australia at the hands of a current or former partner. From the age of 15, one in three women has been a victim of physical or sexual violence from someone known to them. One in four young people are prepared to excuse domestic violence, depending on the scenario.

While most Australians agree that violence against women is wrong, we often don’t understand where the problem begins.

‘Stop it at the start’ is a $30 million, three-year Council of Australian Governments’ initiative led by our Department that focuses on stopping violence where it begins.

The campaign aims to bring together families and communities to positively influence young people’s attitudes towards respectful relationships and gender equality.

It encourages adults to think about the impact of what they say and do, and start conversations about respect with boys and girls.

The campaign is based on in-depth research which found that often as adults, we:

  • play down disrespectful behaviour
  • accept aggression as just part of being a boy
  • blame girls for being treated with disrespect.

‘Stop it at the start’ targets disrespectful attitudes and behaviours adults might dismiss or ignore in young people – often without realising it. We make excuses like “it’s just boys being boys” or “he is only doing it because he likes you.”

All Australian governments are working together as part of the National Plan to Reduce Violence against Women and their Children 2010—2022, to reduce domestic and family violence and sexual assault.

We can all help stop it at the start.

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